Post by account_disabled on Dec 21, 2023 6:30:31 GMT
Do you know how to monitor the number of videos played, the number of downloaded files, clicks on internal banners or whether the number of visited 404 error pages is increasing in Google Analytics? If your answer was that you don't know, then this article is for you. Google Analytics offers many possibilities to find out more interesting information about visitors, but unfortunately they are not talked about much. So I will try to fix it, so with an appetite for reading. In the Google Analytics help, an event (Event Tracking) is defined as “ user interaction with content that can be measured independently of loading a web page or screen. ” So think of an event as an action that doesn't necessarily trigger a new page with a different URL.
Therefore, we would have no other C Level Executive List way to evaluate this action in Google Analytics without adjusting the measurement. E.g. we will measure the submission of a form, where the URL address changes after the submission is confirmed, using a classic target of type Target. But what about downloading the price list in PDF format? image Changing the URL after interacting with the website Examples of interactions that we can measure using events are: download a file, e.g. PDF or demo version of the program, displaying a 404 error page, click through the banner placed on the website clicking to enlarge the photo in the product detail, marking links that users actually clicked on, start video, click on the link to contact via e-mail, form filling process and many more. So you have the opportunity to use events for many interactions, you can only be limited by your imagination and technical skills.
Event measurement settings As I mentioned above, setting up event measurement requires some technical skills, as it depends on modifying the codes. In order to start measuring events, it is necessary to add a special measurement code with which Google Analytics records this information. Code modifications vary depending on the type of measurement you are using. If you use the classic Google Analytics service (ga.js code), then use the given type of event tracking: _gaq.push(['_trackEvent('kategorie', 'akce', 'štítek', hodnota, non-interaction)'])" If you are using Universal Analytics (analytics.js code), then use: ga('send', 'event', 'kategorie', 'akce', 'štítek', hodnota); Each event has 2 mandatory and 3 optional parameters : Category ( 1st mandatory parameter ) – names a group of objects – e.g. videos, games, etc.
Therefore, we would have no other C Level Executive List way to evaluate this action in Google Analytics without adjusting the measurement. E.g. we will measure the submission of a form, where the URL address changes after the submission is confirmed, using a classic target of type Target. But what about downloading the price list in PDF format? image Changing the URL after interacting with the website Examples of interactions that we can measure using events are: download a file, e.g. PDF or demo version of the program, displaying a 404 error page, click through the banner placed on the website clicking to enlarge the photo in the product detail, marking links that users actually clicked on, start video, click on the link to contact via e-mail, form filling process and many more. So you have the opportunity to use events for many interactions, you can only be limited by your imagination and technical skills.
Event measurement settings As I mentioned above, setting up event measurement requires some technical skills, as it depends on modifying the codes. In order to start measuring events, it is necessary to add a special measurement code with which Google Analytics records this information. Code modifications vary depending on the type of measurement you are using. If you use the classic Google Analytics service (ga.js code), then use the given type of event tracking: _gaq.push(['_trackEvent('kategorie', 'akce', 'štítek', hodnota, non-interaction)'])" If you are using Universal Analytics (analytics.js code), then use: ga('send', 'event', 'kategorie', 'akce', 'štítek', hodnota); Each event has 2 mandatory and 3 optional parameters : Category ( 1st mandatory parameter ) – names a group of objects – e.g. videos, games, etc.