Post by account_disabled on Dec 21, 2023 4:52:23 GMT
Year after year has passed and the third year of the SEO restart conference is behind us. What was it? What did we take away from the conference? We will try to summarize everything in the following article. The event took place in the City Conference Center in Pankrác. The large spaces already indicated that it would be a big event with a larger number of participants. We arrived just before the start of the introductory lecture, when the hall was already mostly full. image SEO reboot Vojtěch Foukal The SEO restart started with the lecture "SEO three times differently".
Vojtěch presented how he does SEO B2B Email List for a large content website, a large e-shop and a small specialized website. He presented the procedure for website optimization, which practically always focuses exclusively on on-page factors. It was certainly a beneficial lecture for beginners, however, every experienced consultant knows from their practice that an optimized website is always just the basis for success. Backlink ranking should not be overlooked to succeed in the market. In short, backlinks are where the winning is. Highlighting the importance of this aspect was missing in the presentation, so the overall impression of the presentation was not that strong. Pavel Ungr The second presentation was given by Pavel Ungr, who showed how to properly optimize e-shop categories.
He advised how to solve the pagination of categories from the point of view of search engines, using meta data and canonicalization. He also showed the potential and necessity of product filtration. He pointed out that a large number of e-shops use filters, however, from the SEO point of view, they are not set correctly due to their technical solution. In short, when filtering products, there is no change in the URL (loading a new page), which will always be targeted at specific specific phrases. Product filtering is overwhelmingly done with the help of JavaScript on one website page, due to which the e-shop loses the opportunity to position itself on many long-tail phrases. image Pavel Ungr, Source: Facebook SEO restart Vladimir Přístal Lecture focused on commodity search engines and their overlap for internet marketing. Vadimír demonstrated the possibilities of using data from the XML feed to optimize the website for search engines and reminded the importance of working with keywords in the feed.
Vojtěch presented how he does SEO B2B Email List for a large content website, a large e-shop and a small specialized website. He presented the procedure for website optimization, which practically always focuses exclusively on on-page factors. It was certainly a beneficial lecture for beginners, however, every experienced consultant knows from their practice that an optimized website is always just the basis for success. Backlink ranking should not be overlooked to succeed in the market. In short, backlinks are where the winning is. Highlighting the importance of this aspect was missing in the presentation, so the overall impression of the presentation was not that strong. Pavel Ungr The second presentation was given by Pavel Ungr, who showed how to properly optimize e-shop categories.
He advised how to solve the pagination of categories from the point of view of search engines, using meta data and canonicalization. He also showed the potential and necessity of product filtration. He pointed out that a large number of e-shops use filters, however, from the SEO point of view, they are not set correctly due to their technical solution. In short, when filtering products, there is no change in the URL (loading a new page), which will always be targeted at specific specific phrases. Product filtering is overwhelmingly done with the help of JavaScript on one website page, due to which the e-shop loses the opportunity to position itself on many long-tail phrases. image Pavel Ungr, Source: Facebook SEO restart Vladimir Přístal Lecture focused on commodity search engines and their overlap for internet marketing. Vadimír demonstrated the possibilities of using data from the XML feed to optimize the website for search engines and reminded the importance of working with keywords in the feed.