Post by account_disabled on Dec 6, 2023 5:38:04 GMT
It is a way of understanding the market through listening to conversations. We also know it as Social Listening. In other words, it is a way to listen to what the public is saying online and obtain valuable information for decision making and improving a brand's marketing strategy. Applications of Social Listening Social listening is implemented for different reasons and they all allow us to obtain information from our audiences in various digital media: what is said and when it is said, about your brand, product, service and even company or public figure.
Below we present some of the main uses of this tool for marketing purposes: Brand perception analysis: With Social Listening , companies can understand how they are perceived by their audience. This allows them to identify Digital Marketing Service both the positive and negative aspects associated with their image and take measures to improve it. This way, you will not only find out what is said, but how it is said and on what networks. Example: Your brand or business is not talked about in the same way on Facebook as on LinkedIn, or on Instagram and Twitter... What conversations are taking place? Analyzing this information will refine.
Strategies to be part of those conversations. Competition monitoring: Observing social media conversations about competitors can provide valuable insights into their strengths and weaknesses. It should be noted that it is not about copying. But social listening of our competition allows us to know which actions work and which do not in our sector, to develop more effective competitive strategies and differentiate ourselves in the market. Remember that you can carry out a SWOT analysis (strengths, weaknesses, opportunities and threats) of your business and offer something.
Below we present some of the main uses of this tool for marketing purposes: Brand perception analysis: With Social Listening , companies can understand how they are perceived by their audience. This allows them to identify Digital Marketing Service both the positive and negative aspects associated with their image and take measures to improve it. This way, you will not only find out what is said, but how it is said and on what networks. Example: Your brand or business is not talked about in the same way on Facebook as on LinkedIn, or on Instagram and Twitter... What conversations are taking place? Analyzing this information will refine.
Strategies to be part of those conversations. Competition monitoring: Observing social media conversations about competitors can provide valuable insights into their strengths and weaknesses. It should be noted that it is not about copying. But social listening of our competition allows us to know which actions work and which do not in our sector, to develop more effective competitive strategies and differentiate ourselves in the market. Remember that you can carry out a SWOT analysis (strengths, weaknesses, opportunities and threats) of your business and offer something.