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Post by account_disabled on Mar 4, 2024 9:54:36 GMT
Sciences for Selling on the Web the origin). 1) Attention: The moment in which we must attract the online consumer towards us and converge his eyes and attention towards our communication. In the search SERP and in the search ads, the mode of presence and the difference between ads must be analysed . Eye tracking Adwords ads Yield percentages of Adwords ads, with or without extension,
Through eye tracking Above is an example Japan WhatsApp Number Data of an analysis carried out by TSW , where through a studio analysis with the help of Eye tracking, the yield percentages of Adwords ads were identified , with or without extension. Once this has been identified, we can use SEMrush to check how competitors behave online on the search keys involved and how they manage ads. Eye tracking techniques are used to detect heatmaps , gaze plots (i.e. in which sequence the user looked at the images) and areas of interest (i.e. how and where they stopped).
Heatmap via Eye tracking of the sticky.ad website Heatmap via Eye tracking of the sticky.ad website In the photo above an example of EyeTracking with the main contact points . The paths of attention Z-Pattern: it is the tendency of Westerners to read from left to right . An absolutely different thing happens in other geographical areas (taken from the website webdesign.tutsplus.com ). Neuromarketing: z-pattern.
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