Post by account_disabled on Mar 3, 2024 7:05:29 GMT
The E+E 100 are the VPs, directors, managers and engineers who are making significant strides in driving our industry. See the complete list here or download the report for more detailed information about these leaders. And stay tuned for the Call for Submissions coming in the fall, when you can nominate your favorite sustainability or energy management professional!
Now, meet Anh Marella, global director of films for Avery Dennison, a leading manuf Betting Number Data acturer of pressure sensitive labels and adhesive technologies. As head of marketing for the films product line, Marella is in charge of building the product portfolio based on the desires of the marketplace and of existing customers.
What is the biggest challenge you have faced in the last year or two?
Our labels touch a wide variety of things: beverage applications, personal care, food. With the recycling process for PET products, the label is a contaminant. It sticks to the flakes, and you can’t reuse that in a pure form. So we have designed a process that allows the label to separate cleanly so the flakes can be used back into the bottle.
Now, we want to provide a broader set of solutions for our customers: We have a solution for PET containers, but not for HDPE — your shampoo bottles or other bottles that are opaque. Our challenge is how to create more products that can be reused in bottle-to-bottle type recycling and help enable recycling for a wider range of stuff. How do we take the niche product that we have and expand it?
How have you addressed that challenge?
As a marketer or product developer, you’re always talking to customers and their customers. But we’re living in the ecosystem outside of those immediate stakeholders, so we’re working with different types of recyclers to understand their pain, their challenges. We’re talking with municipalities to help them get people to actually recycle, and recycle the right way.
And we’re getting out there and learning. In Europe, the challenge is there’s legislation trying to drive recycling, so we’re trying to stay ahead of that. In some Asian countries, they don’t have established recycling infrastructure, so we’re following what they’re doing. Are they going to follow the established processes or look for new technologies?
Then we have a mergers and acquisitions team and other teams that look at disruptive technologies. What could happen to eliminate our industry? What happens if you don’t need a label anymore because it’s printed right on the bottle? All customers, all brands, have slightly different goals. We continue to ask how we can provide broad solutions to meet those goals.
Now, meet Anh Marella, global director of films for Avery Dennison, a leading manuf Betting Number Data acturer of pressure sensitive labels and adhesive technologies. As head of marketing for the films product line, Marella is in charge of building the product portfolio based on the desires of the marketplace and of existing customers.
What is the biggest challenge you have faced in the last year or two?
Our labels touch a wide variety of things: beverage applications, personal care, food. With the recycling process for PET products, the label is a contaminant. It sticks to the flakes, and you can’t reuse that in a pure form. So we have designed a process that allows the label to separate cleanly so the flakes can be used back into the bottle.
Now, we want to provide a broader set of solutions for our customers: We have a solution for PET containers, but not for HDPE — your shampoo bottles or other bottles that are opaque. Our challenge is how to create more products that can be reused in bottle-to-bottle type recycling and help enable recycling for a wider range of stuff. How do we take the niche product that we have and expand it?
How have you addressed that challenge?
As a marketer or product developer, you’re always talking to customers and their customers. But we’re living in the ecosystem outside of those immediate stakeholders, so we’re working with different types of recyclers to understand their pain, their challenges. We’re talking with municipalities to help them get people to actually recycle, and recycle the right way.
And we’re getting out there and learning. In Europe, the challenge is there’s legislation trying to drive recycling, so we’re trying to stay ahead of that. In some Asian countries, they don’t have established recycling infrastructure, so we’re following what they’re doing. Are they going to follow the established processes or look for new technologies?
Then we have a mergers and acquisitions team and other teams that look at disruptive technologies. What could happen to eliminate our industry? What happens if you don’t need a label anymore because it’s printed right on the bottle? All customers, all brands, have slightly different goals. We continue to ask how we can provide broad solutions to meet those goals.